Mr. Joe Shmo, Director of Marketing
Target Corporation
123 Smith Road, Towson, MD 21286
Dear Joe,
I enjoyed talking to you yesterday at the New Markets / New Media conference regarding Target's need to collect information on Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing available methods for collecting data on Gen-Y through social networking sites.
As you noted yesterday, Target feels that it must keep up to date on Gen Y trends in order to maintain a strong consumer base. I believe Proximity can work with you to develop a strong strategy using social networking sites to achieve that goal.
We can provide you with information on available social networking software providers that use the data mining business strategy. Our consultants can advise you on how to get information on Gen-Y, and our analyst can direct you towards software providers that Gen-Y is more likely to use. In addition we have student marketers who know how Gen-Y uses social networking sites. Our research shows that Gen-Y is uses social networking sites indirectly, so picking the right third party social networking software provider to partner with is an important decision that we will help you make.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Target's relationship with Gen-Y. After that session, you can meet with members of our group to discuss how Proximity can help you obtain and use the proper information to help you meet your business goals.
May 18, 2010
Mr. Joe Shmo, Director of Marketing
Target Corporation
123 Smith Road, Towson, MD 21286
Dear Joe,
I enjoyed talking to you yesterday at the New Markets / New Media conference regarding Target's need to collect information on Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing available methods for collecting data on Gen-Y through social networking sites.
As you noted yesterday, Target feels that it must keep up to date on Gen Y trends in order to maintain a strong consumer base. I believe Proximity can work with you to develop a strong strategy using social networking sites to achieve that goal.
We can provide you with information on available social networking software providers that use the data mining business strategy. Our consultants can advise you on how to get information on Gen-Y, and our analyst can direct you towards software providers that Gen-Y is more likely to use. In addition we have student marketers who know how Gen-Y uses social networking sites. Our research shows that Gen-Y is uses social networking sites indirectly, so picking the right third party social networking software provider to partner with is an important decision that we will help you make.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Target's relationship with Gen-Y. After that session, you can meet with members of our group to discuss how Proximity can help you obtain and use the proper information to help you meet your business goals.
Sincerely,
Dennis Howell
Associate Media Analyst